I’m so honoured, Tiffinware was chosen out of all the thousands of Indian designers to feature in the 2014 Ramadan Caravan from India to Riyadh, Saudi Arabia. Here’s an introduction from Vogue India
Organised by writer and filmmaker Mozez Singh and creative consultant Anita Horam in association with Princess Reema Bint Bandar Al Saud, CEO of ALFA International (which runs Riyadh’s Harvey Nichols), the event — Caravan 2014 — starts on June 15 and coincides with the popular Ramadan shopping season. This is the first time the city is hosting such an event on this scale.”
Last year, around this time , I received a phone call to curate the ‘Urban Contemporary‘ segment of an Indian themed (The Caravan) festival that luxury store Harvey Nichols, Riyadh, was to host.
It was such a rush to be asked to associate with a brand like Harvey Nichols as they have the world’s most prestigious brands under their roof.
The process took a while , as the exhibition was in Saudi Arabia, that meant a lot of restrictions and limitations on to what could be displayed.
The Urban contemporary segment was essentially emerging and upcoming , fashion, accessory and home decor brands.
While in my experience with MASALA CHAI, I’ve come across 100’s of independent brands, it was a challenge to curate something for the Arab market , which had to be contemporary but also have a very distinct Indian flavour to them. And let’s not forget, it was at Harvey Nichols in Riyadh, so a touch of luxe was essential too.
Aesthetically , they had to have a crossover appeal to the expats and Indian diaspora of Riyadh , as well as appeal to the local arabs. No products with images of people, dogs or pigs were allowed. So on and so forth.
Contacting and communicating with over 40 brands was whittled down to 25 brands and further edited to 10 brands, that met all their requirements .
I present to you the final cut in three parts , according to categories.
In home decor we first have Tiffinware: they grew from a small set of silver condiment spoons embellished with semi-precious stones designed for the V&A Museum Shop . I love Risham Chawla’s wonderfully colourful pieces.”