Packaging, gift wrapping, gift presentation, call it what you may but its the gilding of your product: the decoration, embellishment, ornamentation, beautification, prettification (yes, it is a word!), trimming, enhancement, I particularly like titivation! How do you package your offerings?
Ever wondered how much large corporations spend on the research and development of packaging annually? It’s huge! A science, with a massive industry out there totally dedicated …… so what do all us little people do?!? Please share……
Obviously packaging and gift wrapping are extremely important but what percentage of the total cost of your product should go into the packaging component? That’s my conundrum …… I believe packaging is really important, and should enhance not take away from your gorgeous product.
Here at Tiffinware we develop the packaging as we design and develop a product. Early on we decided to steer clear of the usual Gift wrap ‘box,’ looking for an exotic option that matched our equally exotic product. We came up with these beautiful silk satin and organza padded pouches, that serve two purposes: offer protective padding – the packaging, enhance the look and feel of the product and act as gift wrapping which improves the experience of opening the ‘gift,’ gives you a feeling of being spoilt when unwrapping a rich luxurious parcel – we do try to ‘give something different!’ The best part is, you don’t have to gift wrap our products, we believe our delicious packaging is sufficiently inviting! And we don’t charge for our lovely packaging!!
The first packaging we developed were options for gift presentation too, we think they work well. The feedback from our customers has been positive so far……. What do you think?
Then came the two piece gift wrapping padded folder
Last year we created the 8 piece folder
And now the 4 piece packaging roll
Finally … ta-daaah!!
The new kid on the block is the two piece: ( itsy-bitsy, teeny, weeny – could be yellow, but not polka dot, I’m afraid, unless I get Beata Gillis back – lamp-worker extraordinaire!!) Egg Cup and Spoon holder which can accommodate the Egg Cosy too – cute?
That’s all for now folks! Our packaging and gift wrapping story – what’s yours?!